Last Updated: 11/29/2024
As a provider of publication services to businesses, privacy and data protection are of the utmost importance to FireWatch Magazine and its subsidiaries, (collectively “FWM”). This Privacy Statement for FWM (“Privacy Statement”) details the company’s policies with respect to the handling of personally identifiable information (“Information”) submitted by the reader of this Privacy Policy (“You”) or otherwise collected by FWM via the company’s website or in the course of providing services to FWM’s customers. FWM will use and disclose Information only in accordance with the terms of this Privacy Statement.
A. COLLECTION OF INFORMATION
The type of Information submitted to or collected by FWM varies depending upon the nature of the activity and relationship with FWM.
- Browsing the Website: When You browse the company’s website, FWM may collect information regarding the domain and host from which You access the Internet, the Internet Protocol address of the computer or Internet Service Provider You are using, and anonymous site statistical data. This information is collected for the purpose of assessing the effectiveness of the company’s website and for security reasons.
- Inquiries: The website contains various forms, links to company e-mail addresses, and fax numbers that You may use to solicit information about the website, FWM services, and the company in general. When You complete and submit a form, send us an e-mail, send us a fax, or contact us by telephone, FWM may store the inquiries and their contents, including any personally identifiable information You may have provided. Any personally identifiable information You submit via an inquiry is collected only with Your knowledge and active participation.
- Use of Advertising Services: When You register to use FWM Adsvertising services (“Advertising Services”), You will be required to provide personally identifiable information and to enter into a written agreement with FWM. If You ordered any products or services from businesses that use our Publication Services (“FWM Customers”), You were required to submit personally identifiable information (“Order Information”). FWM Customers transmit Order Information to FWM for the purpose of processing Orders. Order Information is maintained in servers located within the U.S.A. and may also be maintained in servers located in Europe or Asia, depending on where the order originates or the geographic location of an FWM Customer. FWM may maintain Order Information for a certain period of time to comply with audits or for disaster recovery purposes.
- Applying for an Advertising Account: When You submit an application to obtain an advertising account through FWM, You will be required to provide personally identifiable information. Furthermore, FWM may also obtain information about You from third-party sources, including, without limitation, consumer reporting agencies.
B. USE AND DISCLOSURE OF INFORMATION
Usage and disclosure of Your Information varies based on Your relationship with FWM. FWM never sells any personally identifiable information and, except as expressly set forth below, never discloses personally identifiable information to any third parties.
- Browsing the Website: Information collected while You’re browsing our website may be used to analyze trends, administer the website, improve site performance, gather broad demographic information, and for security purposes. Such Information may be disclosed to third parties to provide any of the aforementioned activities on behalf of FWM.
- Inquiries: Information collected during the course of You submitting an inquiry via online form, e-mail, fax, or telephone call may be used by FWM to respond to Your inquiries or to contact You to inform You of services of FWM that may be of use to You. Information collected during the course of an inquiry will not be disclosed to any third-party unless such third-party has been contracted by FWM, with obligations of confidentiality, to contact You on our behalf.
- Use of EIP Services: If You are an FWM Customer, FWM will use Your Information during the course of providing You with the Advertising Services or any other services offered by FWM. During the course of providing such services, FWM may disclose Your Information to third parties that have contracted with FWM to perform certain functions of the Advertising Services on our behalf (“Subcontractors”). FWM may also use Your Information to contact You about other FWM offerings and to inform You about general company news and industry trends, directly or through the use of third-party vendors. FWM may also use Your Information for internal business analyses. If You are a customer of an FWM Customer, FWM will use Order Information during the course of providing advertising services to such FWM Customer. FWM may also use Order Information at an aggregate level for internal business analyses and fraud prevention. During the course of providing Services to FWM Customers, FWM may disclose Order Information to banks, processors, card associations, and other financial institutions that are involved in the course of processing or screening the transaction applicable to the Order Information.
- Applying for an Advertising Account: If You apply for an advertising account from or through FWM, FWM may use and disclose the Information to evaluate Your eligibility for an advertising account, including disclosure to consumer reporting agencies, relevant financial institutions, and other entities involved in providing the advertising account services. FWM may also use and disclose Your Information during the course of providing or procuring on Your behalf the advertising account services. FWM may also use Your Information to contact You, directly or through a third-party vendor, about other FWM offerings and to inform You about general company news and industry trends. FWM may also use Your Information for internal business analyses.
- Surveys and Questionnaires: If You submitted an inquiry to FWM or if You are an FWM Customer, periodically, FWM may use Your Information to contact You, directly or through a third-party vendor, to complete a survey or questionnaire. Responses to any such survey or questionnaire may be used for internal business analyses and may be disclosed in aggregate form without disclosing any personally identifiable information.
- Use of Cookies: Forms on our website may use cookies. Cookies are small files of data that reside on Your computer and allow FWM to recognize You as an FWM Customer or a previous visitor of our website. FWM may use cookies to populate frequently used forms or to provide You with other customized viewing options for Your convenience. FWM uses cookies solely to maintain personalized services throughout the website.
- Confidentiality Obligations: All contracts entered into between FWM and FWM Customers, FWM and Subcontractors, and FWM and other third-party service providers contain express provisions governing the confidential treatment of any and all personally identifiable information.
- Investigations and Proceedings: FWM may use Information to conduct internal investigations. FWM may disclose Information to cooperate with an investigation by law enforcement agencies or other governmental authorities and may also disclose Information in response to a subpoena, warrant, court order, or other comparable legal processes.
- FWM processes information as a Processor and Controller as defined by the General Data Protection Regulation of the European Union.
- FWM will retain information collected from you for as long as you maintain an account, for a reasonable time thereafter, and as required by law. If you do not want FWM to maintain information, you may contact FWM and have the information deleted.
C. INFORMATION SECURITY
FWM is committed to privacy and security. FWM is compliant with the Payment Card Industry Data Security Standard (“PCI DSS”) PCI DSS is the bankcard industry’s most stringent security standard. Examples of FWM’s security measures include: physical, electronic, and procedural safeguards; sophisticated security monitoring tools; documented security policies; use of strong encryption for transmissions of Order Information to and from FWM Customers; restricted access of personally identifiable information; and, periodic security audits by third-party security experts.
D. SMS Privacy Policy
Information We Collect
FWM will collect and process the following information when you use our SMS service:
- Phone numbers
- Message content
- Date and time of messages
- Message delivery status
- Service usage patterns
- Device information
How We Use Your Information
FWM uses your information to:
- Deliver messages and notifications
- Maintain service functionality
- Improve user experience
- Prevent fraud and abuse
- Comply with legal requirements
- Generate anonymized analytics
Information Sharing
FWM shares your information only:
- With service providers necessary for SMS delivery
- When required by law
- With your explicit consent
- In anonymized or aggregated form
Data Security
FWM implements industry-standard security measures to protect your information from unauthorized access, disclosure, alteration, and destruction.
Data Retention
FWM retains message data for:
- Active accounts: Duration of account activity plus 12 months
- Deleted accounts: Up to 30 days after account deletion
- Legal compliance: As required by applicable laws
Your Rights
You have the right to:
- Access your personal information
- Request data correction
- Opt out of marketing messages
- Request data deletion
- File a complaint with relevant authorities
Consent
By using FWM SMS services, you consent to this privacy policy. We will notify you of any material changes via SMS or email.
E. CORRECTION AND DELETION OF INFORMATION
If You want FWM to correct or delete Your Information that is stored on FWM systems, please submit Your request to:
privacy.policy@firewatchmagazine.com
Or by mail to:
FireWatch Magazine
218 E. Bearss Ave. Suite 368
Tampa, FL 33613
ATTN: Privacy Officer
Email:privacy.policy@firewatchmagazine.com
Subject to our ability to verify Your request and provided that FWM is not required to maintain the Information by applicable laws, regulations, or contractual obligations, FWM will correct or delete the Information within thirty (30) days of receipt of Your request.